In One Sentence…
How do you define effective marketing?
Effective marketing is the conceptualization and execution of a creative solution that achieves an objective defined by the marketing team.
What marketing trend(s) are you excited about right now?
Marketing trends that I’m excited about: the evolution from creative advertising to creative solutions that solve real consumer problems.
How does creativity drive effectiveness?
Creativity is the component of a solution that guarantees a person (their heart and their mind) will take notice.
What do you hope marketing looks like in the next five years?
I hope that marketing will look less like advertising and more like tangible and compelling solutions to real problems in consumers’ lives.
Dimitri was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
