A 20-minute conversation with two of the most thought-provoking leaders working in our industry today. Vineet Mehra, Global Chief Marketing & Customer Officer, Walgreens Boots Alliance & Chairman of the Board Effie Worldwide and Mark Ritson, Professor, Columnist & Consultant, discuss insights and ideas for marketeers trying to drive brand growth and wondering how to plan ahead amidst the current challenges.
What marketing fundamentals should we be holding onto? What’s changed & how are brands adapting to changed consumer behaviour since the pandemic?
Moderated by our very own Effie Global CEO, Traci Alford.