In One Sentence…
How do you define effective marketing?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.
What marketing trend(s) are you excited about right now?
- AI (for example, ChatGPT)
- Influencer marketing
- Short form video content/TikTok
How does creativity drive effectiveness?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.
What’s your favorite effectiveness win from the last few months—personal or professional?
I think the Shan Foods ads recently aired in PK were very effective.
What do you hope marketing looks like in the next five years?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.
What’s your favorite effectiveness win from the last few months—personal or professional?
I think the Shan Foods ads recently aired in PK were very effective.
What do you hope marketing looks like in the next five years?
- Data will be king
- VR will be in and brands will move into the metaverse
Fuad was a 2023 Effie Pakistan judge. See more In One Sentence features.
