In One Sentence…
How do you define effective marketing?
It doesn’t feel like marketing, it feels like it’s solving something.
How does creativity drive effectiveness?
Creativity unlocks the door, effectiveness makes you want to walk through it and bring your mates with you.
What do you hope marketing looks like in the next five years?
With all the incredible human insights available through the billions of data streams, wouldn’t it be nice if the first instinct wasn’t to monetise them?
Graham was a 2022 Multi-Region Effie Awards Judge. See more In One Sentence features.
