In economically volatile times, profit becomes the key driver for decision making in the board room. If effectiveness equates to profit in the year ahead, what does this mean for marketing? In this Effie UK Leadership Summit session, a panel of experts served up insights and ideas to make an impact where it really matters.
Karina Wilsher, Global Chief Executive Officer at Anomaly, moderated the conversation with Andrew Gibson, Chief Strategy Officer at Creature, Amir Malik, Managing Director at Accenture, Becky Moffat, Chief Marketing Officer at HSBC UK, and Rob Scotland, Head of Brand Marketing at Veo Technologies.
