In One Sentence…
How do you define effective marketing?
The objective and the end result match—nothing is going to be successful unless the vision matches the result.
How does creativity drive effectiveness?
Creativity is what differentiates and stands out—it’s what helps people remember, feel emotion, have a connection. I won’t remember the campaign it doesn’t evoke feeling
What is the biggest roadblock to marketing effectiveness?
The biggest roadblock is the strategy and the vision not being clear—if it has too many competing strategies, or if it’s too convoluted, you’re not going to get the end result you hope for.
Karen was a Round One 2023 Effie US judge. Read more In One Sentence features.
