In One Sentence…
How do you define effective marketing?
Real work that really works.
How does creativity drive effectiveness?
Creativity is neither discipline nor output; it’s a way of thinking that’s crucial to lasting effectiveness.
What’s your favorite effectiveness win from the last few months—personal or professional?
Welcoming Felix Richter to Mother London as my Partner.
What is the biggest roadblock to marketing effectiveness?
Staying power – or the lack thereof in relationships and ideas.
What do you hope marketing looks like in the next five years?
If I’ve learned one thing, it’s that we can’t predict the future.
Katie sits on the Effie UK Council. Effie Awards UK is accepting entries for its 2022 competition through May 6, 2022. Learn more and enter your most effective work here.
