In One Sentence…
How do you define effective marketing?
Great ideas that solve real problems in surprising ways.
How does creativity drive effectiveness?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
What is the biggest roadblock to marketing effectiveness?
When we stop taking risks.
What is the best advice you can offer to today’s marketers?
Create experiences that make a difference in the consumers’ lives.
What do you hope marketing looks like in the next five years?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
