In one sentence…
How can marketers remain effective in challenging times?
We marketing specialists can continue to be effective if we keep our objectives constant, and deepen and sharpen our observations and market insights.
How do you define effective marketing?
Effective marketing is that which, based on a strategic idea, manages to contribute to the commercial objectives of the company, but in a way that also improves the consumers´ engagement with the brand.
What is the best advice you can offer to marketers today?
The recommendation that I would like to share with colleagues is that they take risks that bet on their ideas and give their best at implementation.
Marcelo Romeo served on the jury for the 2020 Effie Awards Argentina competition.
