Marketing Effectiveness Redefined

What does marketing effectiveness look like in today’s world?  A 30-minute watch (+ Q&A) that brings to life how dynamic effectiveness can be, depending on the category, maturity and scale of a business.  Packed with ideas on how and what you should be measuring, including insights on what consumers value today and what they’ll value tomorrow.

Featuring:

  • Javier Meza, Global CMO, Sparkling, Coca Cola
  • Cheryl Calverley, the CEO of Eve Sleep – a UK brand focusing on scaling up
  • Charles Armstrong, CEO of The Trampery – a social enterprise aimed at supporting the start up community.

Discussion panel moderated by:

  • KJ Weir, Head of Creative Agency Partnerships, Facebook UK