
What does marketing effectiveness look like in today’s world? A 30-minute watch (+ Q&A) that brings to life how dynamic effectiveness can be, depending on the category, maturity and scale of a business. Packed with ideas on how and what you should be measuring, including insights on what consumers value today and what they’ll value tomorrow.
Featuring:
- Javier Meza, Global CMO, Sparkling, Coca Cola
- Cheryl Calverley, the CEO of Eve Sleep – a UK brand focusing on scaling up
- Charles Armstrong, CEO of The Trampery – a social enterprise aimed at supporting the start up community.
Discussion panel moderated by:
- KJ Weir, Head of Creative Agency Partnerships, Facebook UK