In one sentence…how do you define effective marketing?
Effective marketing is all about nurturing meaningful relationships with your consumers and giving them valued experiences.
What is the best advice you can offer marketers today?
Remember that the more you understand your consumers, the more they will love you.
How can marketers stay effective in times of challenge?
Evolve with the changing times, but don’t lose focus; stay true to your passion.
Narmeen Khan served on the Final Round jury for the 2020 Effie Awards Pakistan competition.
