In One Sentence…
How do you define effective marketing?
Of course, as one that achieves objectives based on plans, but with a vision that had not been implemented before. The differentiating look that will allow you to make a difference is important.
What is the best advice you can offer to today’s marketers?
Create meaning, in every action. In the simplest offer you’ll find the greatest challenge. Create brand value.
How does creativity drive effectiveness?
Creativity opens the way to separate a brand from spam. With creativity you invest better, which is not the same as investing more. Effie is a beautiful space to see that good ideas unlock great results.
What is the biggest roadblock to marketing effectiveness?
Lack of clarity in objectives. One day you may want to be viral and funny and the next you want to be socially responsible. All challenges can mesh correctly, only if you have a long-term strategy and goal.
What do you hope marketing looks like in the next five years?
I hope that marketing in the next five years will be more personalized, more data-driven, and more immersive—this was the actual answer that Google Bard gave to this question. I would only add, more human.
Omar is a 2023 Global Best of the Best judge. See more In One Sentence features.
