In One Sentence…
How do you define effective marketing?
It’s the maketing that makes life easier, truly.
How does creativity drive effectiveness?
It is the fuel of it.
What aspects of effective marketing do you believe remain constant, even in the face of change?
Deep consumer knowledge is the key, always.
What marketing trend(s) are you excited about right now?
Metaverse – AI – VR
What do you hope marketing looks like in the next five years?
It looks human, does good and is geekier than ever! Love it!
Paula is a 2022 Effie Awards Colombia judge. Read more In One Sentence features.
