In One Sentence…
What’s one habit today’s marketers should adopt to enhance effectiveness?
Embrace data analytics and prioritize continuous improvement processes.
What is a common misconception about marketing effectiveness?
Marketing effectiveness isn’t just about sales—it’s also about building long-term brand performance.
What’s a key lesson about marketing effectiveness that you’ve learned from experience?
Think of advertising as an investment in growth, not a cost to minimize.
Pawel Patkowski served on the jury for the 2024 Global Best of the Best Effie Awards.
