
In one sentence…What is the best advice you can offer marketers today?
When you are a marketer, you are a lifelong student, so you need to learn from the market, from data, from your colleagues, and from the changing world.
How do you define effective marketing?
Effective marketing is anti-fragile marketing that becomes stronger with the aid of circumstances.
How can marketers stay effective in times of challenge?
Marketers need to see their failures as learnings and learn permanently from their and others’ mistakes.
Roman Kumar Vias served on the jury for the 2020 Effie Awards Russia competition.