In One Sentence…
What is the biggest barrier to achieving marketing effectiveness?
A common misconception is that effectiveness requires a big budget. Prioritize understanding the business challenge first, then consider the budget.
What’s your top tip for fostering effective agency–client relationships?
Honesty is crucial for a strong agency-client relationship. It breeds empathy, streamlines the creative process, and reduces unnecessary back-and-forth.
Tebogo Koena served on the Round Two Jury for the 2024 Effie Awards South Africa competition.
