
In one sentence…
What is the best advice you can offer marketers today?
Don’t take anything for granted, rethink every decision before making it, be inclusive, listen more and talk less.
How do you define effective marketing?
Real marketing.
How can marketers stay effective in times of challenge?
Being ready for constant changes as part of the journey.
Victoria Cole served on the jury for the 2020 Effie Awards Argentina competition.