
There is a lot of talk in marketing about being in a post-advertising age, and yet we are witnessing the emergence of global players like Google and Facebook that are advertising platforms at their core. This panel will show that while individual advertising mediums are changing (TV is becoming digitized, OOH is merging with mobile), and advertising is becoming more cross-screen and cross-journey, the power of advertising remains strong and the ingredients for great advertising remain true.
The panel, moderated by Daryl Lee, Global CEO at IPG Mediabrands, will illustrate how our definitions of advertising and effectiveness need to be dynamic to keep up with the changing behaviors of our audiences, and how the Effie 4-step method can be used as a model for all marketers as a way to create and evaluate effective advertising.
Watch now to hear from Kristen Cavallo, CEO, The Martin Agency, Claudine Cheever, VP, Global Brand & Fixed Marketing, Amazon, Justin Thomas-Copeland, CEO, DDB North America and Khartoon Weiss, Head of Global Agency & Accounts, TikTok, about what makes advertising effective in today’s world.