McDonald’s needed to reassert its dominance as the iconic QSR, and create cultural heat around its brand. With a strong insight and big idea, they created a safe mass participation event during the pandemic with “The Travis Scott Meal.” Twitter’s Sarah Personette is joined by McDonald’s JJ Healan and Wieden+Kennedy New York’s Tass Tsitsopoulos to discuss their Effie-winning work.
“The Travis Scott Meal” won a Silver and a Bronze Effie at the 2021 Effie Awards U.S. competition.
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