
Tinder set out to re-energize the brand by re-energizing its iconic Swipe. In an interview with Twitter’s Sarah Personette, Tinder’s Kyle Miller and 72andSunny Los Angeles’ Kelly Schoeffel discuss “Swipe Night,” the Effie-winning, first-of-its-kind, live action, interactive miniseries where users made a series of choices that drove the story forward and impacted who they could match with in the app.
“Swipe Night” won 2 Gold Effies and was a Grand Effie contender at the 2021 Effie Awards U.S. competition.
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