Í einni setningu, hvernig skilgreinir þú árangursríka markaðssetningu?
Effective marketing forms an emotional connection in the mind of the consumer that, in return, creates a predisposition to buy the brand; when both the CFO and the CMO are happy with the results of your marketing, you’ve hit the happy medium.
Í einni setningu, hvað er besta ráðið sem þú getur boðið markaðsmönnum í dag?
Remember that people feel first and think second, and therefore ads should engage audiences emotionally without losing out on the reason why they should love your brand.
In one sentence, how can marketers stay effective in times of challenge?
In these uncertain and challenging times, our consumers want marketers to have a purpose that is optimistic and caring; we should continue to communicate with this in mind, and they will reward us with affinity, love and brand loyalty.
Noaman Asar served on the Round One & Final Round juries for the 2020 Effie verðlaunin í Pakistan keppni.
