Yaron Farizon, CEO, MediaCom Moscow

Í einni setningu...Hvernig skilgreinir þú árangursríka markaðssetningu?

Here I prefer to stick to the fundamentals: effective marketing aims to achieve short and long term business objectives through a rightfully prioritized mix of creative, media and other activities at the lowest acceptable cost.

Hver er besta ráðið sem þú getur boðið markaðsmönnum í dag?

Be curious and driven to learn and improve your skills every day.

Hvernig geta markaðsmenn haldið árangri á erfiðum tímum?

Flexibility and speed — taking prompt action while maintaining long-term vision — are crucial to maximize immediate value and shape your own future.

Yaron Farizon served on the jury for the 2020 Effie verðlaunin Rússland keppni.