In una frase…
Quale abitudine dovrebbero adottare i professionisti del marketing di oggi per aumentare l'efficacia?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
Quale lezione fondamentale hai imparato dall'esperienza sull'efficacia del marketing?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Premi Effie Regno Unito concorrenza.
