Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4il) and Havas (5il).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4il and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5il most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit www.effieindex.com.
Contatto:
Rebecca Sullivan
per Effie nel mondo
rebecca@rsullivanpr.com
617-501-4010/781-326-1996
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Informazioni su Effie Worldwide Promuovendo la pratica e i professionisti dell'efficacia del marketing, Effie Worldwide mette in luce idee di marketing che funzionano e incoraggia un dialogo ponderato sui driver dell'efficacia del marketing. La rete Effie collabora con alcune delle principali organizzazioni di ricerca e media in tutto il mondo per offrire al suo pubblico approfondimenti pertinenti su strategie di marketing efficaci. Gli Effie Awards sono noti agli inserzionisti e alle agenzie di tutto il mondo come il premio preminente nel settore e riconoscono tutte le forme di comunicazione di marketing che contribuiscono al successo di un marchio. Dal 1968, vincere un Effie è diventato un simbolo globale di successo. Oggi, Effie celebra l'efficacia in tutto il mondo con oltre 40 premi globali, regionali e nazionali. programmi in Asia-Pacifico, Europa, America Latina, Medio Oriente/Nord Africa e Nord America. Le iniziative di Effie includono la Indice di efficacia Effie, classificando le aziende e i marchi più efficaci a livello globale e Banca dati dei casi EffiePer maggiori dettagli, visita www.effie.org. Seguire @effieawards su Twitter per aggiornamenti sulle informazioni di Effie, programmi E notizia.
