Entering the third edition, APAC Effie is recognised by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.
This year’s award offers 37 categories, inviting advertisers and agencies to submit their works, which have proven results in meeting their strategic objectives. Entrants will be competing against the most outstanding works from across the region.
A new category called "Real-Time Marketing" was introduced this year to reflect the increasing speed at which business operates and the acceleration of marketing communications in the industry today. This category awards campaigns that have obtained results from real-time conversations that happens in social networks and other real-time platforms.
“APAC Effie continues to stay relevant with the ever-evolving media and communications landscape. With nearly two-thirds (76%) of global marketers using some form of real-time marketing, it is essential that we recognise ideas that work in this category,” said Cheuk Chiang, who has been appointed the 2016 APAC Effie Awards Chairman. He added, “APAC Effie has established itself as the one award that marketers and agencies want to win because it represents the most effective and the most outstanding work in the region. Entering work into the competition shows that clients and agencies are committed to driving commercial excellence and innovation and I look forward to be inspired by these submissions.”
As the Call for Entry campaign “Effectiveness Always Wins” says, every great idea has a story and it is a tale of creativity mixed with marketing ingenuity that gets the results.
The 2016 Awards is now accepting entries through 21 December 2015 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period. Winners will be announced at the Awards Gala in Singapore in April 2016.
More competition details can be found Qui.
Informazioni sui premi APAC Effie
Organizzati dalla Confederation of Asian Advertising Agency Associations (CAAAA) e Tenasia Group, gli APAC Effie Awards premiano i lavori di comunicazione di marketing più eccezionali della regione che hanno dimostrato risultati nel raggiungimento di obiettivi strategici. Gli APAC Effie mirano a sostenere le pratiche di eccellenza nell'efficacia del marketing nella regione Asia-Pacifico e forniscono al settore in crescita una piattaforma regionale in cui vengono celebrate le migliori campagne.
Introdotti dalla New York American Marketing Association nel 1968, gli Effie Awards sono stati da allora riconosciuti da inserzionisti e agenzie come il premio preminente nel settore pubblicitario e lo standard globale di eccellenza nell'efficacia del marketing. Oggi, Effie celebra l'efficacia in tutto il mondo con il Global Effie, l'APAC Effie, l'Euro Effie, il Middle East / North Africa Effie e oltre 40 programmi Effie nazionali.
Informazioni sulla Confederazione delle associazioni delle agenzie pubblicitarie asiatiche (CAAAA)
CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.
Informazioni su Tenasia Group
Tenasia Group è specializzata nell'organizzazione di eventi professionali e influenti del settore che ispirano. Basandosi sulla propria competenza nell'organizzazione di eventi di settore di alta qualità, premiazioni e conferenze, il portafoglio di attività di Tenasia mira a fornire una piattaforma per lo scambio di idee e conoscenze, plasmando opportunità di business nella regione e celebrando i risultati in campi specifici.
Contatto con i media: Tenasia Group Pte Ltd
Shanice Soh, Marcom Manager
Tel: +65-6338-7739 / M: +65 9431 3487
E: shanice@tenasia.com.sg
Chua Bee Hong, Direttore esecutivo
Tel: +65 6338 7739 / M: +65 9271 0900
E: beehong@tenasia.com.sg
