一言で言えば…
効果的なマーケティングとはどのように定義しますか?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
今、あなたが注目しているマーケティングトレンドは何ですか?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
創造性はどのようにして効果を高めるのでしょうか?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
マーケティング効果を阻む最大の障害は何でしょうか?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
今後 5 年間のマーケティングはどのようになっていると期待していますか?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark 裁判官。 In One Sentenceのその他の機能を見る.
