Charlie Carrington, SVP, Integrated Marketing & Communications UKI, Mastercard

一言で言えば…

今日のマーケティング担当者が効果を高めるために取り入れるべき習慣は何ですか?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.

What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.

経験から学んだマーケティング効果に関する重要な教訓は何ですか?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.

Charlie Carrington served on the Jury for the 2024 エフィー賞 UK 競争。