Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

一言で言えば…

効果的なマーケティングとはどのように定義しますか?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

今、あなたが注目しているマーケティングトレンドは何ですか?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
創造性はどのようにして効果を高めるのでしょうか?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

過去数か月間で、個人的にまたは仕事上で、あなたにとって最も効果的な成果は何ですか?
I think the Shan Foods ads recently aired in PK were very effective.

今後 5 年間のマーケティングはどのようになっていると期待していますか?
  • Data will be king
  • VR will be in and brands will move into the metaverse