Haruyo Rodulfo, CEO, Wavemaker Mexico

効果的なマーケティングを一言で定義するとしたら何でしょうか?

Effective marketing is a process of continuous improvement, avoiding “the way we’ve always done it” and looking to anticipate the next change in our business and in the consumer.

一言で言えば、今日のマーケティング担当者に提供できる最良のアドバイスは何ですか?

Embrace the curiosity, be open to diverse perspectives and encourage different voices; ask “why?” and “what if?” and work on getting out of your comfort zone.

In one sentence, how are you effectively managing your team while working remotely?

With a lot of communication, a vision focused on results and trust, the necessary technical, emotional, and mental tools (weekly social catch up, yoga and relaxation classes, psychological & nutritional support, etc), and listening and adapting to get the best work out of each person within our personal circumstances.

Haruyo Rodulfo served on the Round One jury for the 2020 グローバルマルチリージョンエフィー賞 競争。