Simon Ornelis, Director, Brand Development & Corporate Identity, DU

一言で言えば…

マーケティングの効果に関するよくある誤解は何ですか?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.

What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.

今日のマーケティング担当者が効果を高めるために取り入れるべき習慣は何ですか?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.

経験から学んだマーケティング効果に関する重要な教訓は何ですか?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.

Simon Ornelis served on the jury for the 2024 MENA エフィー賞 競争。