Judging
Each year thousands of judges from across the industry engage in the rigorous process of determining the world’s most effective marketing. Our diverse panel of judges around the world are marketing leaders drawn from across the industry, who represent every discipline and background.
Apply to Become a Judge
Our Process
All our award programs are underpinned by 3 rounds of judging
- First – a mix of virtual and in person sessions decide our finalists
- Final – in person sessions decide our Bronze, Silver and Gold winners.
- Grand – one powerful, intimate session to select the single most effective case of the year, our Grand Winner.
Our Principles
- Each round has an entirely new jury drawn from across the industry
- Judges are matched with entries to avoid conflicts of interest
- Scoring is done confidentially by each juror and each case is reviewed by multiple jury members.
- We only award work that meets our benchmarks. A category can have zero or multiple winners.
Evaluation and scoring criteria
All cases are reviewed using the Effie Framework, the four pillars of marketing effectiveness. The scores are weighted in favour of results, but ever pillar counts:
Judging Requirements
Thousands of industry leaders engage in the rigorous process of determining the world’s most effective marketing efforts. Effie programs offer judges a range of ways to review and evaluate cases, in person or remote:
Step 1
Evaluate Cases
Judges provide four scores for each case using Effie’s Marketing Effectiveness Framework. They evaluate both the written case (includes the Executive Summary, Scoring Sections 1-4, the Investment Overview) and the Creative Work.
Step 2
Provide Feedback
Judges will provide feedback on each case to further explain your scoring via the Insight Guide questions, advancement flags and case tags.
Step 3
Evaluate Process
Judges will be asked to share feedback about your experience with Effie on the survey at the end of the judging event.
Judge Tesimonials
Become a Judge
Amanda Moldavon
Vice President, Global Brand Creative
Mattel
"You can really find creativity across so many different areas. And it's just been so great to hear from all these really incredibly smart people and be inspired by what they do."
Stanley Lumax
Executive Brand Marketing Director, Chase Sapphire & Freedom
JPMorgan Chase & Co.
I learned a lot...The ability to exchange ideas and exchange friendly debate was really, really powerful.
Kerry McKibbin
Partner & President
Mischief @ No Fixed Address
The aspect of judging I think I find most rewarding is the dialogue over the work, you know. I love that we have the opportunity first to review and score the work individually and quietly and kind of be with our, our, our thoughts and our introspection, looking at it sort of qualitatively and quantitatively. But then, you know, when I do get engaged with this sort of senior group of leaders, I'm often shifted and I do have my opinion swayed, which is a lot for me, uh, but it's a smart room. So I love having that dialogue around the work and being challenged, just talking about it.
Become a Judge
Are you or someone you admire ready to join a world-class panel of judges to identify the very best in marketing effectiveness?