한 문장으로…
효과적인 마케팅은 어떻게 정의하시나요?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
지금 가장 관심 있는 마케팅 트렌드는 무엇입니까?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
창의성은 어떻게 효율성을 높이는가?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
마케팅 효과를 가로막는 가장 큰 장애물은 무엇일까요?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
앞으로 5년 동안 마케팅이 어떤 모습이 되기를 바라시나요?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 에피 어워드 덴마크 판사. 더 많은 In One Sentence 기능 보기.
