한 문장으로…
마케팅 효과에 대한 일반적인 오해는 무엇입니까?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
오늘날 마케터가 효율성을 높이기 위해 도입해야 할 습관은 무엇일까요?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
경험을 통해 얻은 마케팅 효과에 대한 중요한 교훈은 무엇입니까?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 MENA 에피 어워드 경쟁.
