New York (April 8, 2015) — Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index®.
Now in its fifth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
Companies ranked highest in the 2015 Effie Effectiveness Index include The Coca-Cola Company (marketer) and Coca-Cola (brand), WPP (agency holding group), BBDO Worldwide (agency network), Colombian agency Sancho BBDO (individual agency office) and Ukraine’s Banda Agency (independent agency).
“Effie Worldwide’s annual Effie Index recognizes the exceptional ideas that delivered results and made a difference for businesses globally. The Index is distinctively comprehensive in that it shines a light on the incredible ideas that worked around the globe, from local to international campaigns, and from both multi-nationals and independent brands. This year’s honorees have set the bar higher for the industry and proven that great creative combined with thoughtful strategy equates to successful marketing initiatives,” said Carolyn Everson, Chair of the Board of Directors, Effie Worldwide and Vice President, Global Marketing Solutions, Facebook.
Highlights from this year’s rankings include 코카콜라 회사 unseating Effie Index incumbent Unilever (now second place) as the top ranked marketer. Procter & Gamble retained its third place position. 코카콜라 remained the most effective global brand for the third year in a row. 보다폰 jumped to second place, bumping McDonald’s down to third in the global brand ranking. The top three most effective holding groups remained unchanged from last year, with WPP Group ranked as the most effective agency holding group for the fourth consecutive year, followed by Omnicom 그리고 Interpublic. For the second year in a row, BBDO Worldwide topped the world’s most effective agency network ranking, with 맥캔 월드그룹 moving up one spot to second, pushing Ogilvy & Mather to third.
Sancho BBDO topped the Global Individual Agency Office rankings for the second year in a row. Banda Agency regained its spot as the most effective independent agency in 2015. It was previously ranked first in the 2013 rankings.
“The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in marketing,” said Neal Davies, President and CEO of Effie Worldwide. “What’s more, by having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe."
The 2015 Effie Effectiveness Index is compiled from 3,136 finalists and winning entries from worldwide Effie Award competitions between January 1, 2014 and December 31, 2014. This is the first time that the Effie Index rankings are calculated using a January-December qualifying period, which will provide marketers with a better understanding of their success over a single calendar year. Previous rankings were tabulated over a June to June eligibility time period.
The Index is constructed by converting every Effie award and finalist into points – twelve for a Grand Effie, eight for Gold, six for Silver, four for Bronze and two for a finalist (with contributing agencies receiving half these points). Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.
Effie Index Global Rankings
The top five most effective marketers in the world, according to the Effie Index are: The Coca-Cola Company, Unilever, Procter & Gamble, Mondelēz and PepsiCo.
The top five most effective brands in the world are: Coca-Cola, Vodafone, McDonald´s, Pepsi and Movistar.
The top five most effective agency holding groups are: WPP Group, Omnicom, Interpublic (IPG), Publicis Groupe and Havas.
The top five most effective agency networks are: BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, Lowe & Partners and Young & Rubicam.
The top five most effective individual agency offices are: Sancho BBDO (Bogota, Colombia), FP7/DXB (Dubai, UAE), Lowe Lintas (Mumbai, India), Ogilvy & Mather (Mumbai, India) and FCB New Zealand (Auckland, New Zealand).
The top five most effective independent agencies are: Banda Agency (Kiev, Ukraine) MINT (Dubai, UAE), thjnk (Hamburg, Germany), ACG Advertising Agency (Budapest, Hungary) and Barnes, Catmur & Friends (Auckland, NZ).
The Index can also be analyzed by region and the companies that ranked highest in each region in 2015 are:
아시아 태평양
Unilever (marketer), Coca-Cola (brand), WPP Group (agency holding group) Ogilvy & Mather (agency network), Lowe Lintas – Mumbai (agency) and Barnes, Catmur & Friends – Auckland (independent agency).
유럽
Unilever (marketer), Coca-Cola (brand), WPP Group (agency holding group), McCann Worldgroup (agency network), Adler, Chomsky & Warshavsky Grey in Tel Aviv (agency) and Banda Agency in Kiev (independent agency).
라틴 아메리카
The Coca-Cola Company (marketer), Movistar (brand), WPP Group (agency holding group), BBDO Worldwide (agency network), Sancho BBDO – Bogotá (agency) and a tie between Madre Buenos Aires and Beat (Bogota) (independent agency).
중동 및 아프리카
Unilever (marketer), Coca-Cola (brand), Interpublic (IPG) (agency holding group), McCann Worldgroup (agency network), FP7/DXB – Dubai (agency) and MINT – Dubai (independent agency)
북아메리카
Procter & Gamble (marketer), Dove (brand), Publicis Groupe (agency holding group), Starcom MediaVest Group (agency network), Starcom MediaVest Group, Chicago (agency) and Cramer-Krasselt, Chicago (independent agency).
Effie Worldwide 소개
Effie Worldwide는 마케팅 커뮤니케이션의 효과를 대표하는 501(c)(3) 비영리 단체로, 효과적인 마케팅 아이디어를 조명하고 마케팅 효과의 원동력에 대한 사려 깊은 대화를 장려합니다. Effie 네트워크는 전 세계 최고의 연구 및 미디어 기관과 협력하여 대상 고객에게 관련성 있고 일류의 통찰력을 효과적인 마케팅 전략으로 제공합니다. Effie Awards는 전 세계 광고주와 대행사에서 업계에서 가장 뛰어난 상으로 알려져 있으며, 브랜드의 성공에 기여하는 모든 형태의 마케팅 커뮤니케이션을 인정합니다. 1968년 이래로 Effie를 수상하는 것은 성취의 글로벌 상징이 되었습니다. 오늘날 Effie는 Global Effie, North America Effie, Euro Effie, Middle East/North Africa Effie, Asia Pacific Effie 및 40개 이상의 국가적 Effie 프로그램을 통해 전 세계적으로 효과를 기념합니다. 자세한 내용은 다음을 방문하세요. www.에피.org. Effie 정보, 프로그램 및 뉴스에 대한 최신 소식을 보려면 Twitter에서 @effieawards를 팔로우하고 Facebook.com/effieawards를 팔로우하세요.
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