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Leading, Inspiring & Championing the Practice and Practitioners of Marketing Effectiveness
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Marketing is creativity with an objective: to grow a business, sell a product or change perception of a brand. When marketing moves the needle toward a goal, that's effectivess.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success.
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