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Brand Content & Entertainment - Products

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2024 SILVER
Tide Power PODS: You're Gonna Need More Tide
Tide Procter & Gamble Saatchi & Saatchi Video-player See Details ►
2024 SILVER
The Floor Is Flava
Frank's RedHot McCormick & Company Grey New York Video-player See Details ►
2024 BRONZE
Halsey x Suga Diablo IV Anthem Music Video
Diablo IV Blizzard Entertainment 72andSunny Los Angeles Video-player See Details ►
2024 FINALIST
Rewriting The Christmas Playbook
Coca-Cola Coca Cola Grey Advertising Video-player See Details ►
2024 FINALIST
Cadillac – Your EV Life
Cadillac Cadillac MRM Detroit Video-player See Details ►
2023 GOLD
Froot Loops World: From TV ads to World-Building
Froot Loops Kellogg Company Leo Burnett Chicago Video-player New-pdf-icon See Details ►
2023 GOLD
Apologize the Rainbow
Skittles Mars Wrigley North America DDB Chicago Video-player New-pdf-icon See Details ►
2023 SILVER
Michelob ULTRA McENROE vs. McENROE
Michelob ULTRA ABI, Michelob ULTRA FCBNY Video-player See Details ►
2023 FINALIST
$1 Million Lucky Dogs
New York Lottery New York Lottery McCann New York Video-player See Details ►
2023 FINALIST
Acura Type S Launch Campaign—”Chiaki’s Journey”
Acura American Honda Motor Company MullenLowe US Video-player See Details ►