Brand Experience - Products
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2021 GLOBAL GRAND CONTENDER
The Banknote Concerts
Samsung made an innovation statement in the context of its partnership with Enescu Festival - the most established, yet the most unattainable music event in Romania, which left most of the people who wanted to attend it with a feeling of injustice. Answering people’s needs and staying true its “Do what you can’t” belief, Samsung decided to break the boundaries of an elite partnership, and enable all Romanians the opportunity to experience the most exclusive music festival at their fingertips, with the help of AR tech.
Brand:
SAMSUNG
Client:
Samsung Electronics Romania
Agency:
LEO BURNETT
Language:
English
2021 GLOBAL GRAND CONTENDER
Lysol Laundry
Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. How were we going to convince moms we were gentle enough for even their kids’ clothes as we launched in to the new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.
Brand:
Lysol
Client:
Lysol
Agency:
McCann New York
Language:
English
