Automotive - Aftermarket
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.
Objectives were to: 1) Promote usage of Mobil 1 instead of conventional motor oils. 2) Increase sales volume of all Mobil motor oils. 3) Promote positive brand perceptions of Mobil as a technological leader in the petroleum industry.
Brand: Mobil Oil
Client: Mobil Oil Corporation
Agency: DDB Needham Worldwide, Inc.