Automotive - Aftermarket
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.
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PROGRAM
1990 BRONZE
Mobil Oil
Objectives were to: 1) Promote usage of Mobil 1 instead of conventional motor oils. 2) Increase sales volume of all Mobil motor oils. 3) Promote positive brand perceptions of Mobil as a technological leader in the petroleum industry.
Brand:
Mobil Oil
Client:
Mobil Oil Corporation
Agency:
DDB Needham Worldwide, Inc.
Language:
English
FINALISTS
Sunoco
Fuel Your Best
Mobil Colombia
De Camioneros A Protagonistas De Novela
Mobil Colombia
Somos Imparables
