Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

2021 BRONZE

#BostonStillRunning

For the first time in its 124-year history, the Boston Marathon was canceled. So how does the Boston Globe, another Boston institution, show people this is not a sign of retreat but in fact is the ultimate display of strength? You do what any self-respecting townie would do: remind everyone what this city is made of.  By supporting the community, the Globe’s #BostonStillRunning campaign generated valuable support from the community—increased incremental ad revenue, new digital subscriptions, social engagement, and donations serving the city’s restaurants and frontline healthcare workers.

Brand: The Boston Globe
Client: Boston Globe
Agency: MullenLowe U.S.
Language: English

2021 BRONZE

Giving Streaming the Bird

Peacock started from scratch - no name ID, no awareness. In one of the noisiest, most cluttered categories in the world. 63% of consumers said they didn’t want another streaming service. We showed the world that we’re not just another streaming service by building a brand as unignorable as the content on our platform, inspired by our unignorable namesake. We were the #2 fastest growing brand in 2020 proving we are truly Can’t Not Watch.

Brand: Peacock
Client: Peacock
Agency: Anomaly
Language: English

2021 GLOBAL GRAND

Nat Geo Into The Dark. A trip to the eclipse

NatGeo created a unique experience around the total solar eclipse, on an airplane, over 39 thousand feet high, to create awareness and position National Geographic as one of the top brands associated to the eclipse. As results, 27,529 people participated in the contest to get a seat at the airplane. Revenues from sponsorship doubled. National Geographic was positioned as the great winning brand around the eclipse. And the impact on digital and press took center stage in the conversation on social networks and the media around that July 2nd.

Brand: National Geographic
Client: The Walt Disney Company Latin America
Agency: Wolf BCPP
Language: English

FINALISTS

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