Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
FILTER BY:
PROGRAM
2010 BRONZE
Starbucks 'Sparks'
In 2007, Starbucks - the company who had literally changed the way a nation thought of, spoke about and drank coffee - was facing its biggest-ever threat. With stalled sales, a falling stock price and a weakened brand image, Starbucks needed renewed meaning in a fast changing world. Using its size for good, we wanted to show Starbucks' role in the community, by 'sparking' community action. Three 'sparks' were created that resulted in significantly increased key brand measures and extremely successful consumer engagement.
Brand:
Starbucks Coffee Company
Client:
Starbucks Coffee Company
Agency:
BBDO New York
Language:
English
FINALISTS
Crown Royal
Kick Off With Crown
Lysol
Product to Purpose: What It Takes To Protect
The Hundred
The Hundred
