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2019 SILVER RETAIL/ETAIL
Aldi Australia The More the Merrier: ALDI's Christmas invite that opened up Aussie hearts, minds and wallets
Ali Tilling, Head of Planning
Christina Aventi, Author/Executive Planning Director
Kellie Box, Author/Strategic Planner
Jennifer Rhodes, Data Strategist
ALDI knows how to make miracles happen at Christmas, transforming what should be our most vulnerable time of year as a discount supermarket into the most successful period for the business each year. This is the story of how we unlocked new momentum and cultural resonance by celebrating Aussie generosity at Christmas, despite being up against unforeseen market forces in the lead up to Christmas. The campaign was ALDI’s most effective Christmas campaign to date.