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Aldi Australia
The More the Merrier: ALDI's Christmas invite that opened up Aussie hearts, minds and wallets

RAN IN: Australia

CLIENT
Aldi

AGENCY
BMF *Lead Agency

Ali Tilling, Head of Planning
Christina Aventi, Author/Executive Planning Director
Kellie Box, Author/Strategic Planner
Jennifer Rhodes, Data Strategist


SUMMARY

ALDI knows how to make miracles happen at Christmas, transforming what should be our most vulnerable time of year as a discount supermarket into the most successful period for the business each year. This is the story of how we unlocked new momentum and cultural resonance by celebrating Aussie generosity at Christmas, despite being up against unforeseen market forces in the lead up to Christmas. The campaign was ALDI’s most effective Christmas campaign to date.

CASE STUDY

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CASE VIDEO


Additional Materials:

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Language: English