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2019 GOLD SHORT TERM EFFECTS1
The Heart Foundation Australia Australia's Worst Serial Killer
RAN IN: Australia
The Heart Foundation Australia
Joanne Thomasson, Campaign Director
Ashleigh Beddows, Campaign Manager
Toby Muir, Director, Digital and Direct Channels
Karen Kissane, Director Media Relations
Siobhan McMahan, Media Manager
Bernie Hallam, Director Marketing Insights
Damian Eales, Chief Operating Officer
Lou Barrett, Managing Director, National Sales
Bettina Brown, GM, Marketing, Communication
Renee Sycamore, General Manager, newsamp
Sarah Skovron, National Head of Client Solutions
Michael Desiere, Group Sales Director - Independent Agencies
Muge Nath, Agency Sales Manager
Jelina Vom, Client Campaign Manager
Evie White, Head of Group Editorial Commercial
John Barker, Commercial Content and Partnerships Editor
Richard McAuliffe, National Head of Creative, newsamp
Eva Chown, Head of Creative Operations, newsamp
Brad Taylor, Head of Art, newsamp
The Heart Foundation “Serial Killer’ campaign aimed to cut through Australians’ dangerous complacency about our most prolific killer, one that strikes 51 times every day, killing 18,500 Australians each year. Highlighting the ‘criminal’ behind Australia’s biggest killer, heart disease, the campaign called on the Government to invest in the prevention of heart disease and on Australians to take steps to assess their own levels of risk.
The campaign was dramatically successful. Within the first 7 days, the Government agreed to fund life- saving Heart Health Checks for Australians at risk of heart disease, something the Heart Foundation had been advocating for over 10 years to achieve. In addition, the campaign alerted Australians to their risk of heart disease and what they can do about it via the newly launched Heart Age Calculator.