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2019 GOLD NOT FOR PROFIT ORGANISATIONS
AUSTRALIA
Foodbank WA Turning a box of nothing into breakfast for WA kids
Marcus Tesoriero, Executive Creative Director
Dean Hunt, Creative Director
Nathan Teoh, Head of Art
Hayden Griffiths, Art Director
Matt Wilson, Copywriter
Tony Monaghan, PR
Dan Agostino / Janice Law / Luke Lucas / Sofia Varano Della Vergiliana / Matt Taylor, Design and Illustration
Paul Hamilton / Peter Farrell, Digital Production
Matt Popkes / Emily Colman, Digital Strategy
Caitlin Baird / Mason Truong , Production
Julian Farnan, Finished Art
Angela Naaykens / Jodie Allen, Media
SUMMARY
Ordinarily, Foodbank’s Christmas appeal involves direct marketing pleading for donations. In 2018, we crafted an idea with a more immediate response: Hungry Puffs, the breakfast over 100,000 West Aussie kids wake up to every day.
In the lead-up to Christmas, empty boxes of Hungry Puffs were stocked in over 40 major supermarkets across Western Australia. Shoppers who were in the process of buying food for their own families were suddenly encouraged to support a much bigger cause – helping feed children who go without breakfast every day.
