X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

Blackmores
How Blackmores enjoyed personal best results by getting Australians in the mood to move.

RAN IN: Australia

CLIENT
Blackmores

Tami Cunningham, Chief Marketing
Jingyi Zhang, Senior Product Manager
Claire Hawkes, Product Manager

AGENCY
The Monkeys *Lead Agency

Mark Green, CEO/Co-Founder
Scott Nowell, Group Chief Creative Officer/Co-Founder
Barbara Humphries, Creative Director
Fabio Buresti, Executive Planning Director
Kit Lansdell, Business Strategy Director


Hearts & Science


SUMMARY

At the start of 2018 Blackmores was facing some pretty serious headwinds - a market leader lagging behind category growth, fast losing buyers and the segment prioritised to drive business growth was in decline.
All thanks to an unconventional approach. One that focused on Australians’ minds, not their bodies. Empowered them with knowledge, not aspirational ‘fitspo’. And motivated them with empathy, not celebrity.

CASE STUDY

New-pdf-icon

CASE VIDEO


Language: English