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2019 FINALIST HEALTH & WELLBEING
AUSTRALIA
Sukin Nothing but special
RAN IN: Australia
CLIENT
Sukin
Tina Randello, Marketing Director
Jack Maclean, Brand Manager
Lauren Oetomo, Senior Marketing Manager
Brittany Somerville, Assistant Brand Manager
Lani Barmakov, Head of Digital
Adam Ferrier, Chief Thinker
Jim Ingram, Chief Tinker
Ben Couzens, Chief Tinker
Alex Grivas, Lead Thinker
Belle Thompson, Thinker
Anna Yates, Tinker
Aden Eltchelebi, Lead Thinker
Jessica Graham, Lead Thinker
Andre Pinheiro, Tinker
Margie Reid, Managing Partner Madeleine McConnachie, Thinker
SUMMARY
Sukin is ‘Nothing but special’.
In an age of keep cups, plastic bag bans and container deposit schemes, consumers are looking for goods that don’t
cost the environment. Although Sukin faced the challenge of consumers inability to differentiate Sukin from other
natural and/or synthetic skincare brands.
Sukin bottles have long featured a ‘no list’ on the back. All the things the product doesn’t contain. It spells out
exactly what the brand is about allowing us to hero quite simply, it’s what we leave out that makes us special.
