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Santander
Rick Prospera: Got the vision?
RAN IN:
CLIENT
Santander
Igor Puga, Marketing and Brand Director
AGENCY
Lica Bueno, Chief Strategy Officer
Rodrigo Senra, Creative Director
Daniel Poletto, Creative Director
Victor Kamada, Media Director
Laís Pappi, Producer
Nelson Costa, Art Director
Thiago Bocatto, Copywriter
Camilla Braga, Operations Manager
SUMMARY
By becoming a platform for influencer Rick Chester to share his message, Santander has arrived where no bank had been before. By investing in the potential of confectioners, street vendors and small bakers, Santander Prospera became the largest microcredit operation in Brazil, expanding its customer base by 197% and increasing the penetration of GetNet credit machines by 240%.
Together with Rick Chester and other individual entrepreneurs in Brazil, Santander disrupted the category and proved that being effective is just a matter of getting the vision.
CASE VIDEO
Type: Both Business to Business and Business to Consumer
Language: English
