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2017 GOLD BRAND CONTENT & ENTERTAINMENT
Timberland has been in China for a decade, but with sluggish sales & unsatisfying name all along in the general public.
In 2016, We starts from its international vision, marrying its character to serve the customers with its perseverance even hypercriticism on quality, looking closely into the moles of local culture. We changed Timberland into “Teeboolang” (means unbreakable in Chinese) which is more innovative, localized & identifiable.
Result, we got 16 million video plays, and 19%baidu search increse, & yellow boots received a dramatic growth 500% in sales.