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Volvo
Volvo LifePaint

RAN IN: Germany; United Kingdom

CLIENT
Volvo Cars UK

Georgina Williams (Volvo Cars UK)

AGENCY
Grey London *Lead Agency

Wiktor Skoog (Grey London)


SUMMARY

Volvo's challenging point of view on safety - protecting people outside the cars - became a phenomenon around the world, not by talking about it, but by creating a new product that did it for real. Volvo Lifepaint is a reflective spray paint that makes cyclists and other road users safer at night. It's commercial impact is on brand - revitalising safety perceptions - and on car sales, by bringing people in to dealerships to buy it - where they are more likely to start buying cars.

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Classification: Multinational

Language: English