2019 GOLD SOCIAL ACTION - REFORESTATION OF BURNED AREAS
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2019 GOLD POSITIVE CHANGE EUROPE: ENVIRONMENTAL GOOD - NON-PROFIT
EUROPE
Social action - Reforestation of burned areas Paint it Back (Boranka)
Gordana Golik, Art direktor Igor Mladinović, Chief Creative Director Darko Bosnar, Creative Director Hiam Hamed, Account Manager Ivana Mlinarić, Account Executive
From ashes of burned trees, unique crayons (Boralica ash crayons) were made. People could use those crayons to draw their own tree and join the reforestation initiative via boranka.hr website. With a symbolic donation, that tree was planted on fire-sites by Boranka's volunteers. From ordinary black ash, the largest volunteer reforestation action ever organised in Croatia was launched. In 8 weeks, 25.000 trees were planted with the help of 2.500 volunteers and donations amounting to 520.000€ (in money, materials, services and PR) to turn black fire-sites back to green.
