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THE VIRTUAL CRASH BILLBOARD
THE VIRTUAL CRASH BILLBOARD

RAN IN:

CLIENT
Direction Régionale et Interdépartementale de l'Équipement et de l'Aménagement

AGENCY
Serviceplan (France) *Lead Agency

Hervé Poupon, Creative Director
Daniel Perez, Supervisor
François Lesaint, Idea Conceptor
Benjamin Coché, Copywriter


Serviceplan Group

Alexander Schill, Supervisor
Franz Roeppischer, Digital Support
Lorenz Langgartner, Digital Support
Dennis Fritz, Senior Motion Designer


Trinity Films

Renaud Chabert, Producer
Inès Brianceau, Production Manager


SUMMARY

Starting on March 22nd, a specially designed billboard was placed all over the Paris area to raise awareness about the dangers of being a careless pedestrian. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was on. The frightened faces of the disobedient pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”.

CASE STUDY

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CASE VIDEO


Hero Medium: USER GENERATED

Medium Featured On Video: USER GENERATED

Audience: Women, men, children (all pedestrians)

Objectives: Reduce accidents involving pedestrians in Paris and its region

Type: Business to Consumer

Language: English